一、 用股權(quán)激活終端門店店長(zhǎng)
1、 Activate Terminal Store Manager with Equity
1、 鞭打快牛法：對(duì)超額利潤(rùn)進(jìn)行分成
1. Whipping the Fast Bull Method: Divide excess profits
2、 鞭打慢牛法：制定調(diào)整系數(shù)，對(duì)于營(yíng)業(yè)利潤(rùn)較低的店面，
2. Whipping the Slow Bull Method: Develop an adjustment coefficient for stores with lower operating profits,
減少其利潤(rùn)提成：（實(shí)現(xiàn)利潤(rùn)-去年利潤(rùn)*系數(shù)）*提成比例
Reduce its profit commission: (realized profit - last year's profit * coefficient) * commission ratio
3、 平衡激勵(lì)
3. Balanced incentives
功勞身股+超額身股
Meritorious stocks+excess stocks
4、 員工創(chuàng)業(yè)計(jì)劃
4. Employee Entrepreneurship Plan
共同出資經(jīng)營(yíng)，變?yōu)檎娴牡昝婀蓶|
Jointly invested and operated, becoming a true storefront shareholder
二、 連鎖門店四種股權(quán)激勵(lì)方法
2、 Four equity incentive methods for chain stores
1、 承包激勵(lì)法：類似聯(lián)產(chǎn)承包責(zé)任制，收取一定的利潤(rùn)和管理費(fèi)
1. Contract Incentive Law: Similar to the joint production contract responsibility system, charging a certain amount of profits and management fees
2、 超額利潤(rùn)激勵(lì)法：和延遲分紅相掛鉤
2. Excess Profit Incentive Method: Linked to Delayed Dividends
3、 實(shí)股激勵(lì)法：可采取虛擬股權(quán)的形式進(jìn)行過度
3. Real stock incentive method: can adopt the form of virtual equity for excessive investment
4、 合資合作法：公司不再給店長(zhǎng)發(fā)放工資
4. Joint Venture Law: The company will no longer pay salaries to store managers
三、 怎樣培養(yǎng)終端店長(zhǎng)
3、 How to cultivate terminal store managers
1、 三級(jí)身股激勵(lì)法
1. Third level stock incentive method
2、 張三（5%+2%）-----李四（5%）----王五
2. Zhang San (5%+2%) - Li Si (5%) - Wang Wu
3、 此身股激勵(lì)只限于三個(gè)層級(jí)，如果被培養(yǎng)者離職，則
3. This stock incentive is limited to three levels. If the trainee resigns
意味著培養(yǎng)者失去被培養(yǎng)者所在店面的分紅；如果培養(yǎng)者自己離職，則其享有的一起身股自動(dòng)取消
It means that the cultivator loses the dividend of the store where the trainee is located; If the cultivator resigns on their own, their share of ownership will be automatically cancelled
第五節(jié) 用股權(quán)整合競(jìng)爭(zhēng)者
Section 5 Integrate Competitors with Equity
一、 案例
1、 Cases
1、 分眾傳媒---框架傳媒----聚眾傳媒-----動(dòng)力傳媒，
1. Focus Media - Framework Media - Focus Media - Power Media,
打造了大的樓宇電視廣告
Created the largest building television advertisement in China
2、 百麗鞋業(yè)-----并購(gòu)內(nèi)地鞋業(yè)生產(chǎn)廠家----內(nèi)地女鞋行業(yè)寡頭------森達(dá)鞋業(yè)----男鞋市場(chǎng)----整個(gè)鞋業(yè)的寡頭地位
2. Baili Shoes Industry - Merger and Acquisition of Mainland Shoe Manufacturers - Oligopoly in Mainland Women's Shoe Industry - Senda Shoes Industry - Men's Shoe Market - Oligopoly Status of the Whole Shoe Industry
3、 攜程旅行網(wǎng)----運(yùn)通網(wǎng)----大的在線旅游服務(wù)公司
3. Ctrip Travel Network - Yuntong Network - the largest online travel service company
4、 眼鏡店市場(chǎng)的整合 ：合則兩利，斗則兩傷
4. The integration of the eyewear store market: cooperation leads to two benefits, while competition leads to two injuries
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