In real life, there are some entrepreneurs who want to make money in this industry today and that industry tomorrow. The results can be imagined. If entrepreneurs continue to transform industries, it is difficult to make enterprises bigger and stronger. Only by "intensive cultivation" in a certain industry can entrepreneurs make achievements in a certain field.

山東股權(quán)合伙設(shè)計(jì)小編了解到的部分企業(yè)，由于定位精準(zhǔn)，在某一細(xì)分品類中勝出，并異軍突起，迅速攻城略地。也有很多企業(yè)由于定位不清，現(xiàn)在陷人困境。

Some of the enterprises learned by the design editor of Shandong Equity Partnership, due to their precise positioning, have won in a certain category, and have sprung up as a new force and quickly occupied the city and territory. There are also many enterprises that are in trouble because of their unclear positioning.

目前，整個(gè)外部環(huán)境客見(jiàn)上也要求企業(yè)做精做細(xì)，專注于某一個(gè)行業(yè)?，F(xiàn)如今，市場(chǎng)內(nèi)的產(chǎn)品越來(lái)越多，各行各業(yè)的競(jìng)爭(zhēng)已經(jīng)趨于白熱化。不像在過(guò)去產(chǎn)品稀缺的年代，誰(shuí)有產(chǎn)品誰(shuí)為王，即使是假冒偽劣產(chǎn)品依然會(huì)有市場(chǎng)。

At present, the whole external environment also requires enterprises to focus on a certain industry. Nowadays, there are more and more products in the market, and the competition of all walks of life has become white-hot. Unlike in the era of scarcity of products in the past, whoever has products will be the king. Even fake and inferior products will still have a market.

后來(lái)，隨著產(chǎn)品飽和，市場(chǎng)競(jìng)爭(zhēng)加劇，競(jìng)爭(zhēng)便從初的產(chǎn)品競(jìng)爭(zhēng)上升為渠道競(jìng)爭(zhēng)，誰(shuí)有渠道，誰(shuí)就能領(lǐng)市場(chǎng)。到現(xiàn)在這個(gè)階段，競(jìng)爭(zhēng)上升到了更高的層面，即對(duì)消費(fèi)者心智的爭(zhēng)奪。企業(yè)及其產(chǎn)品需要在消費(fèi)者頭腦中留下清楚深刻的標(biāo)識(shí)，這樣，消費(fèi)者會(huì)在需要這類商品或服務(wù)時(shí)，及時(shí)會(huì)想到這家企業(yè)。

Later, with the saturation of products and the intensification of market competition, the competition rose from the initial product competition to the channel competition. Whoever has the channel can lead the market. At this stage, competition has risen to a higher level, that is, the competition for consumers' minds. Enterprises and their products need to leave clear and profound marks in the minds of consumers, so that consumers will think of this enterprise in time when they need such goods or services.

如果企業(yè)沒(méi)有一個(gè)準(zhǔn)確的定位，也沒(méi)有任何效應(yīng)的加持，即使你的產(chǎn)品擺在消費(fèi)者面前，消費(fèi)者仍然會(huì)對(duì)其視而不見(jiàn)。企業(yè)如果戰(zhàn)略不清，股權(quán)設(shè)計(jì)便成了無(wú)源之水，無(wú)本之木。由于人的精力有限，一生做好一件事足矣。

If the enterprise does not have an accurate positioning and any brand effect, even if your product is placed in front of consumers, consumers will still turn a blind eye to it. If the enterprise's strategy is not clear, the equity design will become a water without a source and a tree without roots. Because people have limited energy, it is enough to do one thing well in life.

企業(yè)想要在某一領(lǐng)域成為，亦要保持聚焦，在某細(xì)分領(lǐng)域做到極致，做到細(xì)分市場(chǎng)的數(shù)數(shù)二，使企業(yè)有強(qiáng)大的發(fā)展后勁。樹(shù)移來(lái)移去難以長(zhǎng)大，企業(yè)股權(quán)沒(méi)有戰(zhàn)略，難以長(zhǎng)久。

If an enterprise wants to become an authority in a certain field, it should also maintain its focus, achieve the best in a certain segment, and be one of the best in the market segment, so that the enterprise has a strong development potential. It is difficult to grow up when trees move around, and it is difficult to have long-term equity without strategy.

大家都應(yīng)該提前問(wèn)一下自己，企業(yè)的定位精準(zhǔn)嗎?如果選擇這個(gè)領(lǐng)域的話在行業(yè)中能做到數(shù)一數(shù)二嗎?如果是，恭喜，你的企業(yè)股權(quán)設(shè)計(jì)有了好的開(kāi)始;如果不是，調(diào)整企業(yè)發(fā)展戰(zhàn)略，確定企業(yè)的定位，才是做好股權(quán)設(shè)計(jì)的基礎(chǔ)。更多股權(quán)設(shè)計(jì)內(nèi)容就來(lái)我們網(wǎng)站http://www.qingyanghualv.com咨詢吧！

Everyone should ask themselves in advance, is the positioning of the enterprise accurate? If you choose this field, can you be one of the best in the industry? If yes, congratulations, your corporate equity design has got a good start; If not, adjusting the development strategy of the enterprise and determining the positioning of the enterprise are the basis for good equity design. More equity design content comes to our website http://www.qingyanghualv.com Ask!